BBDO Team was tasked to develop an integrated campaign for the Audi e-tron GT. Being the brand shaper model, it is important that the launch of this car goes beyond merely presenting the product to Singapore. This car is a crucial building block of Audi’s ambitions for the future, where they will play a leading role in shaping the transformation as we head into a new age of mobility.
The launch of the car culminated in an online premiere on Audi’s social media pages and is the biggest production for Audi in 2021. Filmed on the streets of Singapore, displaying some of the great feats of architecture around the country, the team successfully demonstrated Audi’s vision for the future through a 60-second campaign film alongside an on-stage experience, featuring local and international guests, including the experts who were part of the car’s development.
To keep the talks of the halo model going, the team also rolled out ATL and BTL creative assets progressively over a span of 4 months.