BBDO Singapore added a creative and affectionate twist to their greeting card for Chinese New Year 2021.

This year, Chinese New Year and Valentine’s Day fall so close to each other. And what better way to send the clients all the luck and love the year has to offer than with a single greeting to mark both the occasions.

Using the Year of the Ox and the symbolic XOXO phrase commonly associated with love and affection, we created a simple way to commemorate both dates. A simple flip of the card turns the CNY greeting into a Valentine’s Day message – creating an unforgettable token that we hope will leave a smile on everyone’s face.

Credits:
Tay Guan Hin, CCO BBDO Singapore
Imran Chaudhry, Senior Copywriter BBDO Singapore
Malcolm Wee, Associate Creative Director BBDO Singapore