BBDO Singapore and Heckler Singapore together with the on-demand delivery app and Asia-based technology company, Lalamove, have brought their newest campaign to life in SEA and LATAM.

Set in a bright, playful, colour block aesthetic, the campaign features a 30-second film and five shorter films that focus on specific features such as service, speed, reach, fleet and value for money.

“Just Lalamove it” as a concept has always existed, but has not yet been brought to life in the way it is for this campaign. BBDO collaborated with SongZu for this project to compose a piece of music that reflects the brand’s personality and that is also ownable to Lalamove. Once you hear the song, you can’t stop listening to it. What BBDO and Song Zu created is a sonic signature that’s unique to Lalamove. By building a sound asset that can identify the brand without saying a word.