Alongside the ongoing Care To Go Beyond campaign, BBDO developed a series of AR Filters that not only provides a fresh perspective to the ongoing awareness efforts but also served to leverage social media platforms such as Instagram and Facebook to better reach the younger target audiences.
This supplementary campaign consists of 3 AR Filters:
Care To Go Beyond: Photobooth
– Given the success and popularity of the CTGB music we created for our TVC, we breathed a new life into the music by repurposing it in a AR Filter. IG and FB users can now interact with the music by posing along to the lyric cues.
Care To Go Beyond: Fun Run
– This filter helps to draw awareness to the different healthcare careers by challenging users to beat high scores in the virtual running game. Users can choose from different characters (nurses, allied health professionals or community care workers) and have to score points by collecting the different icons which represents different key attributes of the careers (e.g. rainbow icon represents how community care workers bring positivity into the lives of their patients). It is a simple yet fun way to learn how meaningful healthcare careers can be.
Care To Go Beyond: Who Are You
– Not many people are aware of the different Allied Health Professional roles available. To help promote awareness (especially for the 14 roles that CTGB campaign has been advocating) we created a randomiser filter that shares with users snippets of what these 14 AHPs do. There are different scenarios for different roles, which encourages users to replay the filter to explore all the different scenarios available. The users will then be directed to find out more about each role at the end of the filter.