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TikTok for Business

TikTok Trendsetters Awards 2021

BBDO Singapore

BBDO Singapore worked with TikTok for Business to create and launch the TikTok Trendsetter Awards.
The TikTok Trendsetter Awards 2021 is the first creative-focused competition in the region.

The awards encourage individuals, agencies, and creative professionals from across Southeast Asia to create TikToks to solve real-world marketing problems.

The Awards also provided ‘how-to’ video tutorials to get participants started.

https://www.bbdo.sg/wp-content/uploads/2021/01/BD20_4759_TikTok_HowTo_1_Effects.mp4

BBDO Singapore not only helped with the launch of the Awards, but they also co-hosted the Creative Workshops on how to use TikTok to boost brand engagement.

To educate and inspire others to join, BBDO and TikTok came up with the idea to co-host two virtual workshops.

Guan Hin Tay, CCO and Naomi Lam Associate Planning Director took centre stage, hosting both a beginner and advanced workshop.

These workshops were divided across two days of 1.5-hour sessions and acted as your one-stop-shop for anyone wishing to leverage TikTok to solve their marketing objectives in the new normal and digitally focused marketing world we find ourselves in today.

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